1. EVENTS! Give people a reason to leave the house and put on an exciting event inside your store, like a workshop or girls evening.
2. In-store specials only. People are scrolling more than strolling these days, so entice them with specials only available in the store.
3. Collaborate with another local business, like a botox specialist or perfume Boutique, and share the love together in one of your stores, each bringing your products and/or services to the table.
4. Promote the option of having private parties in your Boutique. Bachelorette parties, Women's networking groups, Book clubs etc.